IDP & IN-Board Alumni Session with Matti van Engelen (SparkOptimus)
Tuesday, July 2 | 16:00–18:00 | SparkOptimus, Amsterdam

Generative AI has moved beyond the lab, impacting functions from legal and HR to marketing and supply chain. Yet many organizations are still grappling with how to scale use cases and ensure AI delivers tangible, sustainable value. What role should boards play in this transformation?

We invite you to join our next alumni session, hosted by Matti van Engelen, Associate Partner and GenAI lead at SparkOptimus. Drawing from SparkOptimus’ work with leading organizations, Matti will share practical frameworks, success stories, and insights on how boards can navigate AI responsibly, while accelerating innovation and performance.

There will be ample space for discussion, peer reflection, and sharing your own boardroom challenges.

Matti van Engelen

Matti van Engelen is Associate Partner and AI lead at SparkOptimus. In this role, he helps organizations cope with the increasing disruption caused by (Generative) AI – which affects all industries. He combines his expertise as a data scientist with his experience transforming multinational companies to deliver pragmatic advice on how to rapidly create value with AI.

Matti is a highly sought-after speaker in the field of Generative AI, where he is praised for his practical approach to the topic, focusing on rapid value creation, and for his emphasis on simplifying this complex subject.

Tom Voskes

As one of the founding partners of SparkOptimus, Tom has an unrivalled track record in helping clients with his international thought leadership on changing business structures. Tom started his career at Procter & Gamble in various line management positions, before working at McKinsey & Company as a strategy consultant in Amsterdam and Boston. Before SparkOptimus he was responsible for marketing at the KKR owned company Maxeda, the largest non-food retailer in the Netherlands. Tom’s expertise lies in digital strategy, changing value chain dynamics, organization structure, and digital operational excellence.

For registration please contact Mary Linn at in-board@insead.nl

This session is open to all IN-Board and IDP alumni. Spots are limited, so please
RSVP early.

Address: Jacob Obrechtplein 1, 1071 KS Amsterdam